Black Beyond Measure | Target

CREDITS

Black Beyond Measure | Target

For the annual "Black Beyond Measure" campaign, Target sought out 12 Black filmmakers across the U.S. to capture minimal, yet bold cinematic portraits of real people within our communities who span the many dimensions of Blackness. My team and I had the opportunity to film 4 subjects who are respected activists, educators, performing artists, and community leaders within the Minneapolis area. This commercial aired on October 4th, 2020 on the ABC Network during the special premiere of Black-ish.

Client
Target
Unit Director + DP
Charles Fatunbi
1st ACĀ + Gaffer
Justin Blake
Production Assistant
Awa Mally
Featured Subjects
Ayaan Mohamed
Isak Douah
Bill Cottman
Beverly Cottman
Full Campaign